What is a cloud computing reseller?

A cloud computing reseller is accurately described as a company that purchases hosting services from a cloud provider and then resells those services to customers. This model allows resellers to offer cloud services under their own branding, often bundling them with additional services or support to cater to specific market needs or customer segments. Resellers play a crucial role in the cloud ecosystem, providing a bridge between the larger cloud providers and the end users, particularly small to medium-sized businesses that may benefit from personalized service or additional features that enhance the basic cloud offerings. By managing customer relationships and potentially adding value through customization and support, resellers contribute to the expansion and diversification of cloud service adoption.