What is the goal of business continuity management?

The goal of business continuity management is primarily to assure that business operations continue effectively in the event of a disruption. This involves a comprehensive plan that encompasses not only recovery from specific incidents but also the proactive measures that ensure resilience and minimize the impact of such disruptions on the organization.

Business continuity goes beyond simply recovering elements or operations; it focuses on maintaining essential functions during and after an emergency situation. This involves identifying critical business functions, assessing risks, creating response strategies, and ensuring that there are resources and processes in place to deal with various types of disruptions.

The emphasis on continuity implies a holistic approach, ensuring that the organization can keep running, adapt quickly, and respond to incidents without significant interruption to service delivery and operational effectiveness. This is vital for protecting the organization's reputation, maintaining customer trust, and ultimately safeguarding its bottom line.