What is the intellectual property protection for the logo of a new video game?

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The correct choice is trademark because logos are originally identified as brand identifiers for goods or services provided by a company. A trademark serves to protect the distinctiveness of a logo, allowing consumers to recognize and associate it with a specific source of goods—in this case, a new video game. This legal protection helps to prevent other entities from using a similar logo that could confuse consumers or dilute the brand.

Trademarks are designed to protect symbols, names, and slogans used to identify goods or services, and since a logo represents the brand of the video game, trademark protection is the most appropriate form of intellectual property protection in this context.

In contrast, copyright primarily protects original works of authorship, such as music, literature, and art, and is not the right fit for a logo's distinctive features as a branding tool. Patents safeguard inventions or processes, and while a game might have patented elements, the logo itself wouldn't fall under patent protection. A trade secret applies to confidential business information that provides a competitive edge, which does not encompass logos or branding elements that are typically publicly displayed.

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